Swiss Bankers Association says gold’s importance as a store of value is only increasing despite its recent price volatility - KITCO

Swiss Bankers Association says gold’s importance as a store of value is only increasing despite its recent price volatility - KITCO

March 26, 2026 · 1 min read ·1 source ·Signal 95

The Swiss Bankers Association finally catching up to what stackers have known for decades. Gold's volatility isn't a bug, it's a feature. Price swings create accumulation opportunities while the underlying monetary thesis strengthens. These are the same institutions that facilitate central bank gold purchases hitting record levels. They're not talking their book here - they're acknowledging reality. When traditional banking centers admit gold's store of value function is expanding, not contracting, that's institutional capitulation to sound money principles. The volatility they mention is exactly what creates the dips smart stackers use to build positions. Swiss banks didn't become gold custody leaders by accident.

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